Running an early learning centre can be tough.
In an ideal world, you’d hang out your shingle and be inundated with loyal families, clamouring for your services.
But the reality is somewhat different, isn’t it?
We all know there are lots of centres out there competing for families. And we know that they vary in quality.
So how do you stand out in the crowd? How do you ensure that you create a business that provides high-quality care?
Because getting a reputation – for all the right reasons – is important.
You might not realise it but:
– 85% of your potential customers use the internet to research your company before they decide to make a purchase
– 79% of your potential customers value personal and online recommendations in their search for a reputable company
– 86% of people are willing to pay more for a service from companies which feature higher reviews and rating (source: Public Relations Institute of Australia)
So having a great reputation is critical. But how do you gain that great reputation?
You implement simple strategies that work. Here are a few ideas.
Invest in People
It goes without saying that you’ll hire well-qualified people who are a good fit for your business. But if you want to stand out from the crowd, you can’t afford to stop there.
Early Childhood Education and Care is a people based business, and your team are the greatest assets in your business.
It’s essential you cultivate your skills – and those of your team – through ongoing training, professional development and personal growth. It’s the best investment you can make, and one that can have the greatest impact.
Ask for Input
Ask everyone associated with your business what they think.
If you encourage your staff to come up with ideas for improvements you’ll be amazed at how great their ideas are. You don’t have to watch Undercover Boss to know the value of consulting the people who actually do the work.
Try running a competition and provide a reward for the best ideas each month!
More importantly, ask parents to evaluate your services, and then use that information to develop an improvement plan.
Utilise the Competition
Rather than seeing competitors as competition, make them irrelevant. Learn to create a business that’s so different to your competitors, people will always choose you.
Some early learning centres different themselves by the educational programming, hiring part-time art teachers, or music teachers. Some extend their hours to make their services different. Some have facilities that make attending their centre a joy for the children.
But differentiation doesn’t have to come at such a high price.
Mix With The Best
The best thing you can do to make your early learning centre stand out from the crowd is to mix with like-minded professional carers who are also building outstanding businesses.
As Jim Rohn says:
“You are the average of the five people you spend the most time with.”
And it’s true. That’s why many influential people spend time together because they learn and grow from those friendships.
And that’s why we put together a Day With The Best. Because we want to mix with Australia’s leading experts, and we want you to join us.
The Day With The Best is set to become Australia’s foremost Professional Development Event for Early Childhood Educators. Here’s what some people had to say about the 2016 event:
I’m so glad I was lucky enough to come. I can’t wait to implement it at work – A. Barnes Kool Kids Nerang
The only dissapointing aspect was I could not attend all workshops! – L. Bateman g8 Education
Thanks for an inspiring, thought provoking day. I enjoyed every moment. – T Eichmann TCS
Reserve your interest in the Day With The Best 2017 by leaving a comment below.
Sam has experience in public and private sector organisations across Australia and has been with Kool Kids Training College since 2014.
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