How To Make Sure Your Early Learning Centre Stands Out From The Crowd

Running an early learning centre can be tough.

In an ideal world, you’d hang out your shingle and be inundated with loyal families, clamouring for your services.

But the reality is somewhat different, isn’t it?

We all know there are lots of centres out there competing for families. And we know that they vary in quality.

So how do you stand out in the crowd? How do you ensure that you create a business that provides high-quality care?

Because getting a reputation – for all the right reasons – is important.

You might not realise it but:

– 85% of your potential customers use the internet to research your company before they decide to make a purchase
– 79% of your potential customers value personal and online recommendations in their search for a reputable company
– 86% of people are willing to pay more for a service from companies which feature higher reviews and rating (source: Public Relations Institute of Australia)

So having a great reputation is critical. But how do you gain that great reputation?

You implement simple strategies that work. Here are a few ideas.

Invest in People

It goes without saying that you’ll hire well-qualified people who are a good fit for your business. But if you want to stand out from the crowd, you can’t afford to stop there.

Early Childhood Education and Care is a people based business, and your team are the greatest assets in your business.

It’s essential you cultivate your skills – and those of your team – through ongoing training, professional development and personal growth. It’s the best investment you can make, and one that can have the greatest impact.

Ask for Input

Ask everyone associated with your business what they think.

If you encourage your staff to come up with ideas for improvements you’ll be amazed at how great their ideas are. You don’t have to watch Undercover Boss to know the value of consulting the people who actually do the work.

Try running a competition and provide a reward for the best ideas each month!

More importantly, ask parents to evaluate your services, and then use that information to develop an improvement plan.

Utilise the Competition

Rather than seeing competitors as competition, make them irrelevant. Learn to create a business that’s so different to your competitors, people will always choose you.

Some early learning centres different themselves by the educational programming, hiring part-time art teachers, or music teachers. Some extend their hours to make their services different. Some have facilities that make attending their centre a joy for the children.

But differentiation doesn’t have to come at such a high price.

Differentiating yourself can be as simple as creating a team you’re proud of, being an exceptional leader, and creating strong relationships with children.

Mix With The Best

The best thing you can do to make your early learning centre stand out from the crowd is to mix with like-minded professional carers who are also building outstanding businesses.

As Jim Rohn says:

“You are the average of the five people you spend the most time with.”

And it’s true. That’s why many influential people spend time together because they learn and grow from those friendships.

And that’s why we put together a Day With The Best. Because we want to mix with Australia’s leading experts, and we want you to join us.

The Day With The Best is set to become Australia’s foremost Professional Development Event for Early Childhood Educators.  Here’s what some people had to say about the 2016 event:

I’m so glad I was lucky enough to come. I can’t wait to implement it at work –  A. Barnes Kool Kids Nerang

The only dissapointing aspect was I could not attend all workshops!   – L. Bateman g8 Education

Thanks for an inspiring, thought provoking day. I enjoyed every moment. – T Eichmann TCS

Reserve your interest in the Day With The Best 2017 by leaving a comment below.

 

How To Build A Childcare Team You Can Be Proud Of

 

A successful team is a group of many hands and one mind. ~ Bill Bethel

Many organisations are trying to do more with less by relying on the efficiency of teams.

That means that teamwork is more important than ever, and it’s critical that teams work well together.

Failures in teamwork have caused serious workplace accidents. They’ve also caused planes to crash and businesses to fail.

The problem is that many teams are really a collection of individuals. A group of people is not a team just because they’re called ‘a team’.

For a group of people to become a fully functioning team, a whole range of psychological processes need to be nurtured.

While all teams are different, psychologists have discovered there are some things that all teams need. Here’s the low down.

1.   Social Skills

A study conducted by Wooley Et Al in 2010 found that group intelligence is:

“. . .not strongly correlated with the average or maximum individual intelligence of group members but is correlated with the average social sensitivity of group members. . . ”

And it’s not an isolated finding, this evidence emerges in research again and again.

So strong communication and social skills are critical to great team wok.

2.   Clear Goals and Roles

It might seem obvious, but clear goals and roles make a huge difference in teams.

A recent survey of 7,200 U.S. adults found that only 12% of employees set priorities with their managers. But that 12% were much happier than the employees who scored their managers’ goal setting towards the bottom of the scale.

Organisation goals and clearly defined team roles prevent confusion and increase stability in so many ways. In fact, clearly defined roles decreases absenteeism and lateness (KammeyerMueller and Wanberg, 2003).

Role clarity is particularly important during times of change. Teams with clear roles can adapt easily, but when individuals don’t know who’s responsible for what, chaos reigns.

3.   Trust

Whilst trust might seem obvious when it comes to team function, it’s more complex than that.

Research conducted by Naquin and Kurtzberg in 2009 found that people will base their assessments of team trust on the least trustworthy individual in a team.

So each member of the team must be trustworthy, and be perceived as trustworthy in order for people to trust the group. If not, the whole team suffers.

4.   Humour

As crazy as it might sound, Professor William Hampes has found that people with a strong sense of humour are perceived as more trustworthy.

Equally, teams with strong group dynamics will joke around together. Humour is a signal that groups are getting along well and has the added benefit of reducing stress, increasing team cohesion and increasing creativity (Romero and Pescosolido, 2008).

Don’t Do It Alone

Building and leading a team effectively is complex and challenging, but you don’t have to do it alone.

If you want to build a great team by cultivating your leadership skills further, join us for a professional development day just for Early Childhood Educators.

On the day you’ll:

  • Learn how to think deeper about your practice
  • Be inspired to turn your ideas into action
  • Discover how to harness the power of your team
  • Meet other Early Childhood Educators like you for potential collaboration and shared learning
  • Have fun with people who love educating children

The Day With The Best 2016 brought together Australia’s leading experts and is set to become Australia’s foremost Professional Development Event for Early Childhood Educators.

Here’s what some people had to say about the 2016 event:

I’m so glad I was lucky enough to come. I can’t wait to implement it at work –  A. Barnes Kool Kids Nerang

Thanks for an inspiring, thought provoking day. I enjoyed every moment.” – T Eichmann TCS

The only dissapointing aspect was I could not attend all workshops!   – L. Bateman g8 Education

Reserve your interest in the Day With The Best 2017 by leaving a comment below.